Challenge Reframe Lab | Firefly Innovation

The Challenge Reframe Lab

90 minutes to unlock fresh thinking and better questions

Got a tricky challenge that’s stuck? Chances are, you’re solving the wrong problem. This 90-minute lab is a fast, focused session designed to help teams reframe complex or fuzzy problems into clear, actionable challenges that spark innovation.

Whether you're tackling climate targets, customer experience, or internal transformation, the way you define your challenge shapes every solution that follows. Let’s make sure you’re aiming in the right direction.

We’ll bring a mix of tools, energy, and sharp thinking to help you:

Unpack the challenge from different angles
Spot assumptions and get beneath the surface
Reframe it into better questions – that unlock new possibilities
Use our Firefly Innovate WELL tool to test how clear, bold and innovation-ready your challenge really is

You bring the challenge. We’ll help you find the opportunity in it. Perfect for:

Teams kicking off an innovation sprint or project
Organisations exploring big opportunities or stuck with complex issues
Leaders who want to shift from problem-solving to opportunity-framing

What we cover in the Challenge Reframe Lab

This isn’t a talking shop. It’s a doing session, fast-paced, structured and full of practical tools you can use again and again. Here’s what we cover in 90 minutes:

🔍 Problem Definition — get clear on the real challenge

We start by digging into the problem behind the problem. What are you actually trying to solve? Who’s it a problem for? Why now? This step cuts through the noise and brings focus.

❓ Questionstorming — unlock fresh perspectives

Instead of jumping to solutions, we ask better questions. Questionstorming helps teams shift out of fixed thinking, uncover hidden assumptions, and open up new ways in.

🧩 Reframe Lenses — look at your challenge from different angles

We guide you through two tailored reframe lenses — curated from behavioural science, design thinking, systems change and innovation strategy. These help you challenge the current framing, spot blind spots, and explore untapped potential.

🎯 Action Mapping — clarify your next move

We close by mapping the most promising reframe onto actionable next steps. Whether that’s a direction to test, a decision to make or a space to explore further — you’ll leave with a clear path forward.

The Challenge Reframe Lab Guarantee

You’ll leave the Challenge Reframe Lab with greater clarity than you came in with: guaranteed.

We cut through the complexity, untangle the knots, and help you see your challenge in a whole new light. If you don’t leave with a clearer sense of the real problem and your next step, we’ll run a free follow-up session to get you there.

Enquire about a Challenge Reframe Lab for your team now